Perception Towards Successful Brand Essay Example for Free

Perception Towards Successful Brand Essay Rev. of â€Å"Building Brands Without Mass Media.† Joachimsthaler, Erich, and David A. Aaker. Harvard Business Review 3 March 2009: 4-6. Print. In this article, the authors emphasize that a company must have a clear brand identity with depth and texture so it will not convey confuse messages to customers. Also, they provide some marketing strategies for the brands to set up a clear and effective brand identity. Besides, they illustrate six companies that have a strong and clear brand identity in which The Body Shop and Haggen-Dazs are examined in detail. Apart from these, they use various examples to demonstrate the operations of The Body Shop and Haggen-Dazs. Last but not least, they have compared The Body Shop and Haggen-Dazs with their competitors. Lastly, they discuss the advertising methods of Haggen-Dazs in which they think the Farggi strategy that can confuse the customers the most. (Melanie) Hartman, Cathy L., and Caryn L. Beck-Dudley. â€Å"Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International.† Journal of Business Ethics 20.3 (1999): 253-257. Print. In this journal, the authors use some historical examples to discuss three organizational virtues—excellence, integrity and judgment in which they think that the virtues are now defined and extended to community, membership and holism. Most importantly, they believe that the virtues are now widely applied in the companies. However, they agree with the researchers that it is difficult to theorize the concept of community. Besides, they use the founder of The Body Shop—Anita Roddick as the main example to illustrate the virtues can be utilized in a big company in multifarious aspects. (Melanie) Salver, Jessica. Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty. Germany: GRIN Verlag, 2009. Print. In this book, the author mainly discusses some product requirements for a brand to become successful. Although it is not her intention to suggest that a brand will not become successful without the listed requirements, she examines numerous factors that can build up a successful brand in detail, such as high and differentiated demand for product class, the product is easy to identify and product quality is easy to maintain. Also, she has used The Body Shop and McDonald as the examples to explain her factors in detail. Besides, she believes that if the brand offers a reasonable price for the customers, they will certainly buy the products. Rev. of Starbucks: Delivering Customer Service. Moon, Youngme, and John Quelch. Harvard Business Review 10 July 2006: 3-4. Print. In this book, the authors have used Starbucks as an example to evaluate the value proposition and they use â€Å"live coffee† to describe the national coffee culture of it. Also, they use three components to illustrate the branding strategy of it. For example, it imports the best coffee beans from the world, develops a close intimacy with the customer and creates a good atmosphere. Besides, they discuss the locations of the Starbucks in which they are usually located in high-traffic and high-visibility places, such as commercial centers and universities. In addition, they investigate different products and the welfares of the employees in the Starbucks. Adubato, Steve. You Are the Brand. Canada: Rutgers University Press, 2011. Print. In this book, the author uses his personal experience to show Starbucks is not an accidental brand and it does not really keep a connection with customers. However, he agrees that Starbucks has built on â€Å"comfortable† and â€Å"familiar† for him in the end of the chapter. Besides, he believes Starbucks’ reputations are built on the word of mouth from the customers and excellent services from the employees. In addition, he has cited the book from the original chairman and CEO of Starbucks to demonstrate the objectives of the company and the reasons that it starts to lose customers. Lastly, although he laments the Starbucks has become more commercial, he still enjoys his leisure time in it.

Freedom Summer comparisons with Era of Reconstruction :: essays research papers

Freedom Summer comparisons with Era of Reconstruction   Ã‚  Ã‚  Ã‚  Ã‚  With the end of the Civil war, many blacks felt that they would start reaping the benefits that had been denied from them for years. Being able to vote, own land, have a voice in political affairs were all goals that they felt were reachable. The era of Reconstruction was the â€Å"miracle† they had been searching for. But the South wasn’t going down without a fight and blacks would have to wait at least 100 years for Freedom Summer to arrive to receive the â€Å"miracle† they wanted. 100 years it took for equality to become more than just a word but a way of life for blacks. But they did enjoy some privileges that weren’t available to them.   Ã‚  Ã‚  Ã‚  Ã‚  Voting is one thing that was still around when Freedom Summer came; and when I say around I mean available. Let me explain†¦ during the Reconstruction era blacks were able to vote. But most of them didn’t due to a number of factors. A couple of these being: poll taxes, literacy tests, grandfather clauses, etc. And if that weren’t enough you still had the Klan that would destroy any black polling booth and/or shoot, intimidate, and kill any black person trying to vote; especially in Mississippi. In the months leading to Freedom Summer the same thing was going on except the rules had changed. These new rules, to keep the black community from voting, were the same as the old except very vague. In document 2 it details these new requirements to become a registered voter. Some of these requirements included being able to read and write a section of the new Constitution, are able to demonstrate a reasonable understanding of citizenship, make a sworn w ritten application for registration. So as you can see just like in Reconstruction, the voting power shifts back to the white race. Even if every black could read and write, who’s to say what a â€Å"reasonable† understanding of citizenship is.   Ã‚  Ã‚  Ã‚  Ã‚  Civil rights is another aspect that didn’t change. During Reconstruction, blacks were often seen not heard. It was usually the white man’s word over the black man’s word. Even if there was a crowd of people that saw what happened, unless they were black, they sided with the white man. But if these actions involved a white man getting hurt or killed for supporting the black community, that’s when the government stepped in to put and end to it.

Emily Carr Research Essay

Emily was accepted by the Group of Seven, and by far is British Columbians favorite artist. Emily Carr was a rave girl who strode to be different and was not afraid to show off her unique style of art. Her interest and talent for art was recognized when she was still just a small girl. Emily was born on December 13, 1871 , in what was then, the small provincial town of Victoria, BC. She was the second youngest in her family Out Of the six children. Both Of her parents, Richard and Emily, were English; therefore, English manners and values were followed in Scars family.Emily had a pretty good relationship with her family during her childhood. Her mother although was almost always sick, and that left her eldest sister [Edith] to raise and discipline the younger children along with Email's father 1. All in all, Emily respected and loved her siblings, which is clearly demonstrated in her writing in â€Å"The Book of Small. † â€Å"My sister Alice was two years older than I and kn ew a lot. Leslie was two years older than Alice and thought she knew it all. My big sister did know everything. † 2 1- Maria Tippet, Emily Carr: A Biography, peg. 2- Emily Carr, The Book of small Emily began art lessons while she was still in school, receiving instructions from some resident artists of Victoria. While still a teenager her parents passed away, and finances became tight. Art was really the only thing that separated her from her sisters who couldn't understand her work or desire to pursue It in spite of their financial problems. Out of all her sisters, Emily was the only one who took art seriously. Carr didn't find school to be of any appeal to her, and she didn't want to follow in her sisters' footsteps.So at age 17, after getting permission from her legal guardian Edith, she attended the San Francisco Art School. San Francisco turned out to be just the start of Car's journey. Although it med like she learned a lot, Emily still wanted more. â€Å"l had not lear ned very much, not half what I had intended to absorb once I got into the Old country. † 3 After spending more than three years in San Francisco, Carr returned to Victoria. For six years Emily taught art to children in Victoria, while saving up enough money for her to travel to England and continue her studies.This wasn't the only thing that Emily did over those couple of years. Carr had a fascination with Indians from childhood, and it grew with her as Emily matured into a woman. After returning from San Francisco, and spending mom time in Victoria, Emily set off for a real life adventure in Clientele to spend some time living with Natives on their reserve. 4 The native people accepted her easily in their homes and lives, and she developed a special relationship with them. Emily preferred to live a different lifestyle than most Victorians; she was more interested in learning the indigenous way of life.She often traveled by boat, and spent nights alone, sleeping in a tent. As she deepened herself in the native spirituality and grew stronger relationships with the Clutter people, they named her Kale Wick, The Laughing One. Maria Tippet, Emily Carr: A Biography, peg. 63-4 4 – Maria Tippet, Emily Carr: A Biography, peg. 30-31 After a few years Carr took her savings and finally continued her formal studies in England at the Westminster School of Art, and also in private studios of a number of British watercolors. Later she traveled to France, which turned out to be more inspiring for her.Finding Paris too stressful for her, she chose to tramp through the French countryside. Staying in small towns and villages she painted, and this is where her art journey started to take on a more Post-Impressionist style. In the small town of Creche-en-Erie and later on in SST. Flame, Carr studied under Philae Gibbs. It was from him that she finally found her true art passion, learning to translate the landscape from a realistic impression to a new, abstract realizat ion, influenced by the Fauves and Cubists, then in vogue in Paris. 5 Although Carr learned a lot in France, she did not feel that she wanted to stay there for long.She was not respected by many, and she struggled to communicate with most French people, especially men. Most importantly, Emily felt homesick in this foreign land. So after spending about 14 months in France she returned to Victoria in 191 1. As it turned out, Car's art wasn't appreciated in the more traditional, strait-laced artistic world of Victoria and Vancouver. In the summer of 191 2, Carr created a great amount of watercolors paintings using her new French style. Her work didn't sell well, and she received lots of negative criticism.After that Carr almost gave up art, but her spirit changed as did her luck when an ethnologist bought two of her paintings. That same ethnologist came back 12 years later to show Email's painting to the director of the National Gallery n Ottawa. 1927 was the official year that everythi ng changed for Emily; it was the year that she traveled to Ottawa to attend the December opening of the Canadian West Coast Art show at the National Gallery. There she met the members of the Group of Seven. Even before Emily arrived, she could already feel that she was heading towards some sort of destiny.The trip did become a huge event for Carr that spun her whole life around. The painting that the 5 – http://BMW. Besmirches. Gob. BC. Ca/exhibits/teammate/gallery 1 Frames/ Carr. HTML Group of Seven presented to her caused a great impression on her. Words weren't necessary; the sight was enough to change Car's whole view on what she needed to do, and even on what she could do. That night in her diary Emily Carr confidently wrote: â€Å"Oh, God, what have seen? Where have I been? Something has spoken to the very soul of me, wonderful, mighty, not of this world. The lingering memory of Harris' art was still â€Å"surging through my whole being the wonder of it alarm like a g reat river rushing on, dark and turbulent, and rushing and irresistible, and carrying me away on its wild swirl like a helpless little bundle of recharge:† 6 Lawyer Harris later approached Carr and declared to her â€Å"You are one Of us,† welcoming her into the ranks of Canada's leading modernists despite her own self-deprecating attitude. 7 With that statement Emily Carr got associated with the group of seven. After this successful trip Carr returned to Victoria where the most fertile period of her career as an artist began. Until 1931 , she generally used aboriginal themes in her paintings. Then, taking Harris' advice, she stopped focusing so much on native art, and began to focus more on what her inner elf wanted to create. With that, her love of trees, forests and the nature of coastal skies was transferred onto her paintings. The last ten years of Email's life were her most successful as an artist. Although life started to be good to Emily, those ten years were th e ones where Carr started to experience major health problems. Still Emily didn't lose spirit, and as she worked she could finally feel that she was satisfied with her paintings.She could see clearly the main purpose of her life, and so those ten last years became the happiest for her. – Susan Cream, The Laughing One: A Journey to Emily Carr 7 – http://rust. Ca/history/Carr. HTML In 1 937 Carr experienced her first angina attack. Her doctor restricted her painting activities, and so she focused more on her writing. The following year though, Emily life showered her with happiness when her first solo exhibition took place at the Vancouver Art Gallery. In 1939 Car's health took another blow when she suffered a serious heart attack.That same year, Air Dilators, who was a teacher, editor, and conductor, agreed to edit Emily Car's stories for publication. The year later after her heart attack Carr moved in with her sister Alice, right behind their old family home. Emily Sca rs first book â€Å"Kale Wick† was finally published in 1941. It was met with great success and won the Governor General's Award for Non-fiction. Shortly after ‘The Book of Small† was published, and Emily went on her last sketching trip. During the last few years of her life, Emily felt weak, tired out, and feeble. Her poor health conditions restricted her from painting very much, but she still wrote books.Recognition of her work grew steadily as her paintings were Ewing exhibited in London, Paris, Washington, Amsterdam, and as well as in major Canadian cities. In 1 943 there was a major exhibition of her art in the Art Gallery of Toronto. Her books kept on being published one after another. Emily Carr passed away on March 2, 1945 in Victoria, shortly before she was to be awarded an honorary doctorate by the university of British Columbia. She died at peace with herself, happy to have achieved her dreams as an artist. More importantly for her was that she died hav ing discovered her true self and her main purpose in life.

The Scarlet Letter By Nathaniel Hawthorne - 1609 Words

Kristen Zinzi Ms. Wasnetsky AP Literature 15 January 2016 The Scarlet Letter by Nathaniel Hawthorne is often renowned as his best work. The novel tells about the rigid ideas of 19th century Puritan New England through the story of Hester Prynne, Minister Dimmesdale, and Pearl. Hawthorne points out that the Puritans are often more ready to judge, punish, and damn someone than to forgive them. He is very critical of this idea, and goes against it by ending the novel with Hester Prynne becoming a respected individual that other women often look to for advice, and by changing the perception many people have of the Scarlet Letter from, â€Å"Adultery† to â€Å"Able†. Throughout the novel Hawthorne refutes the harsh ideals of the Puritans through the†¦show more content†¦The women of the town don’t believe that Hester Prynne is being punished enough for her crime, â€Å" ‘The magistrates are God-fearing gentlemen, but merciful over much - that is a truth,’... ‘At the very least, they should have put the brand of a hot iron on Hester Prynne’s forehead. Madam Hester would have winced at that, I warrant me. But she - the naughty baggage - little will she care what they put upon the bodice of her gown!’ † (44-45). This quote proves the idea that the Puritans are an unforgiving people. At this point in the text, Hester Prynne’s suffering is only just beginning. She at first doesn’t realize the severity of what she will endure in living through her situation. Adultery was a sin punishable by death and Hester was just mindful that it hadn’t come to that. The first step of Hester’s suffering was accepting the fact that her sin was about to change her life. â€Å"Could it be true? She clutched the child so fiercely to her breast, that it set forth a cry; she turned her eyes downward at the scarlet letter, and even touched it with her finger, to assure herself that the infant and the shame were real. Yes! - these were her realities, - all else had vanished!† (51) This is one example of the sin, knowledge and human condition in the sense that, like Adam and Eve, Hester Prynne was expelled from having an easy life. The Scarlet Letter that Hester Prynne was destined